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Under Armour were founded by Kevin Plank in 1996 as a brand selling innovative base layers to the NFL. Since then Under Armour have become a global brand specialising in technical & fashionable clothing and footwear. Under Armour consistently push boundaries in footwear with the UA HOVR the latest shoe revitalising the golf shoe world. In clothing the brand has set the benchmark with their 4-way stretch and the latest UA performance fabrics. Under Armour golf is well represented across the PGA Tour and European Tour with current ambassadors Jordan Spieth, Matthew Fitzpatrick, Hunter Mahan and Alison Lee supporting the iconic UA logo.